Google Adsense Section Targeting

March 30, 2009 in Optimization

What is “section targeting” and when and how to use it on your website?

How Google describes “section targeting” in AdSense.

“Section targeting allows you to suggest sections of your text and HTML content that you’d like us to emphasize or downplay when matching ads to your site’s content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.
To implement section targeting, you’ll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting.”

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

You can use Google section targeting to basically tell Google Adsense crawler what parts of text( keywords) are relevant to the page so AdSense can then serve up more contextually relevant content for the Web visitor. However, it may take up to 1-2 weeks before you start to see changes to your ad targeting.

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