Remove Public Service Ads (PSA) in Google Adsense

March 31, 2009 in Optimization

Most of the time Google shows relevant ads on your website but sometimes you see PSA - better known as Public Service Ads on your pages.Trouble with this is that there are no payments for clicks on PSA’s. So even if you have a good CTR (click through ratio), it does not make any money for you.There are couple of things you can do to deal with this issue.

How to remove Public Service Ads?

* Write good content with keywords on your webpage related to the topic of interest. You will increase chance of getting relevent ads and not PSA.
* Make sure that META tags such as ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site. They are main factors how Google Adsense crawler sees you content .
* Use specific keywords in your articles which will help the google crawler to determine and understand the content of your website.
* Try to keep the entire website focused on a particular subject, so that even if the content on a particular page is short, the ads will show.
* Google TOS do not allow placing more than 3 ad units on a page and you should even consider lowering that number down if you find that you getting PSA because there are not sufficient ads to display on all of them.
* Very useful AdSense feature is section targeting - it gives you opportunity to target an ad unit to a specific section of your site, as well as block out irrelevant sections like About, Privacy Policy etc. Read more about this in Google Adsense Section Targeting article.

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